This course introduces students to the fundamental building blocks of marketing: the theories,
principles and concepts of market behavior; marketing metrics and marketing finance; and the
skills to leverage this knowledge with IT tools to execute marketing strategies.
Due to Covid 19- the grade distribution has changed for this course. 25% Midterm, 20% Mini Assignments, and 40% Final exam. The Midterm booklet has the Midterm chapters, the final exam booklet has all the entire course. These booklets are updated every semester to help you prepare effectively for your quizzes and exams with our practice questions made by our Easy Grade Ryerson Experts. This booklet is all you need to ace this course and gives you a significant advantage over people without it.