This course covers the fundamentals of marketing theory, concepts and management as applied to marketing’s strategic role in meeting customer needs, products (goods and services), price, promotion, distribution, consumer behavior, segmentation, targeting, positioning, ethics and research. The course utilizes lecture, oral and written work and a marketing plan.
Due to Covid 19- the grade distribution has changed for this course. 36% Midterm, 5% Group presentation, 20% Group written papers, and 36% Final exam. The Midterm booklet has the Midterm chapters, the final exam booklet has the entire course chapters. These booklets are updated every semester to help you prepare effectively for your quizzes and exams with our practice questions made by our Easy Grade York Experts. This booklet is all you need to ace this course and gives you a significant advantage over people without it.